MsAdwoaBeauty is a luxury beauty brand celebrating the richness, depth, and radiance of melanin. Founded by Adwoa Asare, a Ghanaian-American actress, model, and entrepreneur, the brand was born from a desire to redefine beauty standards and create products that honor every shade of the African diaspora.
Our philosophy is simple — luxury meets authenticity. Each product, from our richly pigmented lip collections to our radiant blush and contour palettes, is designed to enhance the natural beauty of deeper skin tones while inspiring confidence and self-expression.
MsAdwoaBeauty isn’t just makeup — it’s a movement. A statement of identity, culture, and empowerment for the woman who knows her worth, embraces her roots, and commands her presence unapologetically.
Welcome to MsAdwoaBeauty, where every shade tells a story — and yours deserves to shine.
| A 12-shade complexion palette designed for contouring, setting, bronzing, and eyeshadow. Inspired by African beauty, blends flawlessly for a matte finish. |
| Kumasi Ivory, Cape Coast Beige, Tamale Beige, Labadi Bronze, Accra Sand, Adas Brown, Kintampo Chestnut, Wa Expresso, Takoradi Tan, Volta Caramel, Aburi Honey, Ashanti Mocha |
| Multi-use, matte finish, blendable, long-wear, cruelty-free |
High-shine, non-sticky glosses that hydrate and enhance your natural beauty.
Infused with confidence — from clear brilliance to rich nude and pink tones.
Luxurious, smooth formula with mirror-like shine.
Lightweight, non-sticky wear that feels as good as it looks.
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Enriched with vitamin E and natural oils for all-day moisture.
A customer favorite for both solo wear and layering.
Vegan, clean, and kind to your lips, always.
Mission: Celebrate textured beauty and melanated skin through intentional, culturally-rooted luxury cosmetics that fuse elegance and empowerment.
Beauty should feel like you. Every texture, shade, and detail is designed to be buildable, breathable, and undertone-true, so your daily routine becomes a quiet act of self-celebration.
